About
A focused approach to websites that need to generate enquiries
Click Lab works with service businesses where the website isn’t just a brand asset — it’s a core part of how revenue is generated.
Most of the businesses we work with already have traffic, marketing activity, or previous investment behind them. What’s missing is a website and structure that consistently turns that activity into meaningful enquiries.
Our role is to fix that.
Experience that shows up in outcomes, not promises
We’ve spent years working on websites and marketing systems where performance matters — across local services, professional firms, and higher-value service businesses.
That experience informs how we approach every project:
How pages are structured
How messaging aligns with search and ad intent
How traffic is directed
How enquiries are measured and improved over time
Rather than chasing trends or tactics, the focus stays on what reliably leads someone to get in touch.
How we work with clients
Click Lab is deliberately small and hands-on.
You work directly with someone who understands the full picture — website structure, conversion behaviour, Google Ads, SEO, and how they interact. There’s no hand-off to a junior team and no disconnect between strategy and execution.
Projects are shaped around the business model and buying decision, not a fixed template or package.
That also means we’re selective about who we work with.
What we don’t do
We’re not a good fit for:
Standalone SEO or ad management without site involvement
Cosmetic redesigns with no impact on enquiries
Volume-based agency work
Long retainers without accountability
The work only makes sense when there’s a clear goal and a willingness to improve both the website and how traffic is driven to it.
Who this tends to work well for
We tend to work best with service businesses that:
Rely on enquiries to generate revenue
Already have a website but know it’s underperforming
Want clarity around what’s working and what isn’t
Prefer practical improvements over surface-level changes
If your priority is consistent, measurable enquiries, this approach tends to be a good fit.
About the founder
Click Lab is led by Jan Dunlop, a digital strategist with over 25 years’ experience working with service-based businesses where enquiries are critical to revenue.
Jan works directly with clients across website strategy, conversion design, Google Ads, and SEO — ensuring decisions are made with a clear view of how traffic, structure, and enquiries connect.
Next step
If you’re unsure why your website isn’t producing the enquiries you’d expect, a short conversation is usually enough to clarify where the issue sits — and whether it’s something we can help with.